CashToken Rewards Africa Restricted , the Nigerian RewardTech firm that has revolutionized reward, is trying to unfold its distinctive, socially sensible enterprise mannequin to different elements of Africa for the aim of serving to companies to succeed as a way to raise hundreds of thousands on the continent out of poverty.
The corporate is buoyed into going worldwide by the truth that within the comparatively brief interval of its existence, the pilot section of its Common Gamification of Gross sales and Client Rewards Program (UGSCRP) has supplied customers of products and companies with probably life altering money rewards for purchases made throughout a number of companies.
This system has boosted companies for organizations; enhanced the person economic system of customers and aided the financial progress of nations the place it’s at the moment in operation, thus proving to have the capability to result in wealth redistribution for poverty alleviation on the continent.
Lai Labode, Chief Government Officer of CashToken Rewards Africa Restricted, says preparations have reached superior levels for the corporate to be listed on the Nigerian Change Restricted and the New York Inventory Change. This is able to encourage confidence and belief not simply in customers, but additionally in traders.
In simply 5 years, CashToken Rewards Africa has, by way of the UGSCRP, rewarded about a million Nigerians with CashTokens price about $10 million. It has additionally partnered over 2,000 Nigerian companies throughout the interval. A brand new partnership it has simply entered into with the Nigerian authorities to determine a nationwide reward program would allow Nigerians everywhere in the nation to obtain money rewards in all purchases they make – be it items or companies.
The corporate’s worldwide drive goes to be made potential by a $100 million dedication from the International Rising Market, which might see it masking sub-Saharan Africa. The success of this system in Ghana, Cote D’ivoire, Uganda, Kenya and Tanzania, along with having retailers throughout Africa to supply CashToken reward for customers, is a sign of the affect it could make on the continent.
Along with bettering the fortunes of producers and repair suppliers and creating wealth for customers, the corporate is about to place itself as a veritable funding possibility for potential traders.